Your new business is legally set-up and ready for action. It’s been “born” - now it’s time to get out there and start making that idea a reality. And reality is the key here, because real life will start sinking in fast unless you’re prepared.
You don’t birth a business with ready-made customers and cash flow. The challenges here are to manage cash reserves and sales expectations while establishing your customer base and market presence. And while you’re doing all of that, you’re spending money on staff, stock, marketing...
Your business is totally dependent on you and your abilities, and whether it thrives, survives or dies is on you. There is no off switch.
Start-up life is living in a lean, mean machine. Resources are tight, and time is finite. You’ll find yourself on the shop floor at midnight; answering emails at 3am; ditching the morning run to attend a networking breakfast. It can be exhilarating - but it can also be exhausting.
There is something incredibly satisfying about seeing your seed of an idea turn into a thriving, real-life business. Once you invite others into the idea, it grows exponentially. You bounce ideas off each other, you find new ways of doing things, new avenues to go down.
Every day brings a new opportunity - a new customer, a new development, a new potential route to growth. If you’re lucky, you’ll have plenty of opportunities just ready and waiting for you to pursue them.
If you judged the market right, you could grow fast. Look at a company like Snapchat - in 2014 it had an average of 46 million daily active users, and closed 2016 with 158 million daily active users, ground-breaking product launches and an imminent IPO. That is a wild ride.
Your attention will be pulled all over the place, so it’s best to work with a business advice partner who can help you keep focus. MacIntyre Hudson can help your start-up function through:
Get in touch to discuss how we can help your start-up thrive.
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