COVID-19 Dealer return to trading guide – Part 1
Part 1 - Operational safety guidance sales and aftersales process, marketing and communication
Following recent discussions between the SMMT and Government there is the potential for dealerships to reopen from (week commencing) 18th May. Dealers could be allowed to re-open using similar health and safety measures to those used in supermarkets. This assumes dealerships are part of the first wave of partial lock down release, as they were in Germany.
Official guidance on how dealerships can re-open will be released on the Government website. Social distancing requirements, PPE, sanitisation, staff and customer flow management, screens and appointments only are all likely. The Department for Business, Energy and Industrial strategy is working with the automotive sector to develop the guidelines.
This guide is designed to compliment, not replace the Government guidance. It is a directional support tool to assist a dealership’s planning towards a “return to trading”. To assist by giving practical considerations for planning.
So, what are some of the key drivers around a return to trading?
As some level of activity returns to the car market in Europe, with some manufacturers beginning production, dealerships reopening in some markets and online sales with home deliveries being introduced in others, the biggest question over the shape of a post-Covid recovery is around consumer confidence.